Modularity in Branding Systems

Modular systems are redefining identity design. Any design project especially those involving a brand framework, needs to be flexible, foldable, and scalable. Like an ideal life: rooted in a clear structure, yet open to infinite permutations based on who we are, where we’re headed, how we want to be seen, and most importantly... what we stand for.

Duolingo’s system is a great reference point. Built on simple geometric shapes-circles, half-circles, squares, and quarter forms, allows for endless variations while staying unmistakably "Duo." Their characters, visuals, even their tone of voice, carry forward this modularity with elegance and consistency.

Highly recommend browsing through their design language. It inspired me to tap into my go-to AI tools and Photoshop skills to create a Duo version of myself - because when design systems are that thoughtfully built, they invite you in.